When someone asks, “What do you do?”
You say:
“Bas thora sa online ka kaam hai.”
“Thori si baking kar leti hoon.”
“Ghar ke sath side pe chota sa business hai.”
You make your own work small.
You talk like your business is time pass.
But inside, you want real income, real respect, real growth.
This is the first problem:
You want big results from something you keep calling small.
1. The Side Thing Mindset Is Expensive
When you treat your business like a side thing:
- You don’t give it fixed time.
- You don’t make a clear plan.
- You don’t track the money.
- You feel guilty when you invest in it.
You buy clothes easily.
You spend on outings easily.
But when it comes to your business, your first thought is:
“Abhi zarurat nahi.”
“Pata nahi chale ga bhi ya nahi.”
“Chalo dekhte hain pehle.”
This mindset slows you down more than any market, any economy, any algorithm.
2. You Are Doing Real Work (Even If It’s From Your Kitchen)
Let’s be clear:
- If you take orders → you are running a business.
- If you manage clients → you are running a business.
- If you receive payments → you are running a business.
- If people depend on your product or service → you are running a business.
It does not matter:
- If you don’t have an office.
- If you don’t have staff.
- If you are working between cooking, kids, and guests.
Your effort is real.
Your time is real.
Your skill is real.
So your business is real.
Stop calling it “just” anything.
3. When You Make It Small, Others Also Make It Small
People are watching how you talk about your work.
If you say:
- “Bas time pass hai.”
- “Bas online page hai.”
- “Jee ghar se thora sa kaam kar leti hoon.”
Then they think:
- You are not serious.
- They can delay payments.
- They can ask for discount.
- They can cancel last minute.
Your language trains them.
You first have to respect your own business before you expect the world to respect it.
So from today:
- Remove “just” from your sentences.
- Stop saying “thora sa kaam.”
- Start saying:
- “I run a home-based baking business.”
- “I manage a small clothing brand.”
- “I am building an online service business.”
Simple change. Big impact.
4. Give Your Business a Seat at the Table
If your business is always “side thing”, it gets *leftover time, **leftover energy, *leftover focus.
You cook.
You clean.
You manage everyone’s mood.
You scroll social media.
Then, if something is left, you work on your business.
This is not how real businesses grow.
Try this instead:
- Fix a daily time slot.
- Even 60–90 minutes daily is powerful if it is focused.
- Tell your family: “This is my work time.”
- Make a small weekly plan.
- What will you post?
- What will you sell or push more this week?
- Which customers will you follow up with?
- Treat your business like a client.
- You give time to others.
- Give time to your own dream as well.
Your business needs priority. Not sympathy.
5. You Are Allowed to Want More
Many women hold themselves back because of these thoughts:
- “Agar business bada ho gaya to log kya kahenge.”
- “Pata nahi husband ko kaisa lage ga.”
- “Bacho ka saath chhoot na jaye.”
- “Aurat hoon, itna kya kamaungi.”
Let’s be direct:
- You are allowed to earn well.
- You are allowed to grow big.
- You are allowed to enjoy your work.
- You are allowed to have an identity beyond “ghar ka kaam”.
Wanting more does not make you greedy.
It makes you awake.
A strong, earning, clear-minded woman is an asset to her family and to society.
You are not a threat. You are a strength.
6. Small Start, Big Intent
No one is asking you to behave like a big corporate CEO from day one.
You can:
- Start from one room.
- Work with one product.
- Handle 10 customers.
But inside, your intent must be big:
- “I am building something serious.”
- “I will improve every month.”
- “I will learn, test, and grow.”
That’s the difference between:
- A page that dies in 6 months
vs - A brand that is still alive and stronger after 6 years.
Small setup is okay.
Small thinking is not.
7. One Simple Shift for Today
Let’s make this practical.
Today, do only these three things:
- Introduce yourself properly.
Write one sentence about yourself:
“I am a [baker / designer / coach / service provider] and I run [brand name], a small but serious business.”
- Change how you talk about your work.
No more: “Bas thora sa kaam.”
Replace with: “This is my business, and I am growing it step by step.” - Decide one clear goal for this month.
Example:
- “I will get 10 new repeat customers.”
- “I will post 4 times every week.”
- “I will track every rupee that comes in and goes out.”
That’s it. No drama. Only clarity.
You are not “just doing something from home.”
You are building a business.
You are building confidence.
You are building a future for yourself and your family.
Start talking like it.
Start planning like it.
Start showing up like it.
That is where Her Startup really begins.